Autor: Waldo Tejada
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TECAN
Creative Director: Waldo Tejada.Designers: Lauri Gúzman & Jorge De Soto.Client: BTIG / TECAN Since 2022, RMT has crafted inspiring trade show experiences for TECAN Group AG, led by creative director Waldo Tejada. Our process transforms initial ideas into dynamic sketches, detailed layouts, and immersive 3D renderings that bring TECAN’s vision to life. With five…
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The Little Prince
Creative Director: Waldo Tejada.Designers: Lauri Gúzman.Client: BTIG / The Little Prince In 2023, RMT was tasked with bringing The Little Prince to life in Miami, turning Antoine de Saint-Exupéry’s beloved story into an unforgettable, immersive journey. Assigned by BTIG and CrewLife, our team—led by Waldo Tejada—overcame a tight timeline, multiple stakeholders, and a small crew…
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Pantiga Branding
Creative Director: Waldo Tejada.Sr. Designer: Zane Burnett.Jr. Designer: Xavier Carrau.Client: Pantiga Group. Manuel Panitga, the founder and principal broker at Panitga Group, a real estate broker in NYC, contacted us in August 2020, for a rebrand of their image, to develop a marketing plan and to act as their ongoing marketing department. During the re-brand,…
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BTIG
Creative Director: Waldo Tejada Designers: Lauri Gúzman Client: BTIG In 2023, RMT had the privilege of redefining BTIG’s brand identity. Under the leadership of Creative Director Waldo Tejada, our team crafted a distinctive brand strategy and assets for BTIG, a leader in major event productions with offices in New York, Miami, Spain, and…
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Emercery
Creative Director: Waldo Tejada Designers: Cynthia Capellan & Lauri Gúzman Client: Emercery by Rosagna Hernandez In 2023, RMT had the privilege of redefining BTIG’s brand identity. Under the leadership of Creative Director Waldo Tejada, our team crafted a distinctive brand strategy and assets for BTIG, a leader in major event productions with offices…
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The Role of the CMO in the Age of Big Data: How to Make Data-Driven Decisions
In today’s fast-paced digital landscape, the Chief Marketing Officer (CMO) role has evolved significantly. No longer just the brand steward or creative visionary, the CMO is now expected to be a data-savvy leader who can leverage big data to drive marketing strategies and enhance business outcomes. With the explosion of data generated from various channels,…
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Russell Branding
Creative Director: Waldo Tejada.Sr. Designer: Jorge de Soto. Jr. Designer: Xavier Carrau.Client: Russell Real Estate Service. Jeff Russell, Owner, Broker, General Manager at Russell Real Estates Services, a real estate company in Ohio, USA, contacted us in October 2020 to rebrand their image, to develop a marketing plan. Since then, RMT is acting as their…
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Why Should You Define Your Brand’s Core Values?
Esto es una pruebaaaa
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Say it with colors! A quick guide to color psychology for marketing.
This might be a simple question, but have you ever stopped and wondered, how do we perceive the world around us?
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Lafeyette Branding
Creative Director: Waldo Tejada.Designer: Xavier Carrau. Client: Lafayette Estates / Pantiga Group. Pantiga Group, as the broker representing Lafayette Estates, contacted us to rebrand their client’s image and develop a marketing plan. RMT’s team used Lafayette Estates’ existing brand elements as inspiration during the rebrand while focusing on enhancing the property’s assets and defining…