Autor: Carol Blackman
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The Typographics Festival | Cooper Union
Client: The Cooper UnionCreative & Marketing Driection: Waldo TejadaMedia Buyer: Ivan Rodriguez For the past 10 years, RMT has proudly partnered with The Typographics Festival at The Cooper Union in New York, spearheading its marketing strategy and paid advertising efforts. Our work has resulted in a 1000% increase in website visitors through targeted digital advertisements,…
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Dvoices
Creative Director: Waldo TejadaDesigners: Cynthia Capellan & Lauri GúzmanClient: DVoices In October 2023, the RMT team, piloted by our Creative Director Waldo Tejada, brought the inaugural DVoices NYC to life through branding, social media management, event promotion, and production. This annual event celebrates the achievements of Dominicans worldwide in fields like technology, business, arts, fashion, and politics while…
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DU Spring Community Week | Branding
Creative Director: Waldo TejadaDesigner: Cynthia Cid CapellanClient: DU (Dancers Unlimited) The RMT team was tasked with creating the branding for Dancers Unlimited’s Spring Community Week Festival. This festival showcased a year’s worth of choreography development by dancers from Hawaii and New York during the Asian Pacific Festival in New York City. Under the creative direction of Waldo Tejada,…
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The Power of Video Marketing: Strategies to Capture and Retain Audiences
In the digital age, where attention spans are dwindling, and competition is fierce, video marketing has emerged as a powerful tool for entrepreneurs looking to engage their audiences effectively. With the ability to convey messages quickly and memorably, video content has become a cornerstone of modern marketing strategies. This article explores the significance of video…
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Sustainable Marketing: The New Frontier for Responsible Brands
In an era where the impact of climate change and social inequality is increasingly evident, consumers are more conscious than ever about the brands they support. This shift in consumer behavior drives entrepreneurs to rethink their marketing strategies and embrace sustainability as a core value. Sustainable marketing is not just a trend; it’s a fundamental…
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Content Strategies: How to Create Stories that Connect with Your Audience
In the digital age, where information is abundant and attention spans are fleeting, the ability to craft compelling stories is more crucial than ever for entrepreneurs. Content strategies that focus on storytelling engage audiences and foster deeper connections, build brand loyalty, and drive conversions. This article explores the art of storytelling in content creation, offering…
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The Future of UX Design: How AI Is Transforming User Experience
In today’s rapidly evolving digital landscape, user experience (UX) design has become critical for businesses striving to establish a competitive edge. As entrepreneurs, understanding the intricacies of UX design is essential for creating products and services that resonate with users. With the advent of artificial intelligence (AI), the future of UX design is poised for…
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Data-Driven Marketing: Using Analytics to Enhance Campaign Performance
In today’s fast-paced digital environment, businesses are increasingly turning to data-driven marketing strategies to gain a competitive edge and maximize the effectiveness of their campaigns. Leveraging the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and interactions, allowing for the creation of targeted, personalized campaigns that resonate with their audience. This…
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Unlocking the Power of Social Media: A Guide to Choosing the Right Channels for Your Business
Incorporating social media into your marketing strategy can significantly boost your brand’s visibility, reach, and engagement. By leveragi
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Understanding the Impact of Marketing on Small Businesses
Marketing is more than just promotion. Let’s take a look at why marketing is so important for small businesses.