Client: The Cooper Union
Creative & Marketing Driection: Waldo Tejada
Media Buyer: Ivan Rodriguez

For the past 10 years, RMT has proudly partnered with The Typographics Festival at The Cooper Union in New York, spearheading its marketing strategy and paid advertising efforts. Our work has resulted in a 1000% increase in website visitors through targeted digital advertisements, 75% year-over-year growth in new attendees, and a 72% improvement in sponsorship value through strategic sponsor outreach and compelling sponsor decks. We’ve generated over 46.2 million social media impressions, 1.2 million lifetime engagements, and 110.7 million in earned media value, while cultivating a thriving global audience. In 2024 alone, the festival’s Instagram grew by 28%, reaching 68.5K followers with 1.9 million impressions and 11.7K likes. Additionally, the Typographics YouTube channel amassed over 173,000 lifetime views. Through innovative campaigns and cohesive strategies, we’ve consistently driven sold-out events, built an engaged worldwide community, and delivered measurable results for the festival and its partners. Let RMT help your brand achieve extraordinary success.

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