Día: 19 de agosto de 2024
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The Role of the CMO in the Age of Big Data: How to Make Data-Driven Decisions
In today’s fast-paced digital landscape, the Chief Marketing Officer (CMO) role has evolved significantly. No longer just the brand steward or creative visionary, the CMO is now expected to be a data-savvy leader who can leverage big data to drive marketing strategies and enhance business outcomes. With the explosion of data generated from various channels,…